Third-party usage guidelines for wpCache® trademarks
wpCache® trademarks are valuable assets that the company needs to protect. We ask that you help us by properly using and crediting wpCache® trademarks in accordance with the following guidelines. For information about proper use of wpCache® logos and logotypes.
The sections below describe what is allowed, what is not allowed, and cases in which you should ask permission. If in doubt, please contact us at email@example.com and a member of our team will be in touch with you shortly. Similarly, if you are aware of a breach or misuse of the wpCache® trademarks in any way, we would appreciate you bringing this to our attention.
wpCache® owns the trademark “wpCache®”. The trademark is registered in both word and logo form. This policy encompasses all marks, in word and logo form, collectively referred to as “Trademarks”. The trademark is registered in the US, EU and other jurisdictions, and has gained protection in many jurisdictions as an unregistered trademark through use. The fact that wpCache® owns the trademark means that we also own the usage of it, hence no third party can use it without permission.
You may generally use wpCache® trademarks to refer to the associated wpCache® products or services. For instance, an authorized reseller can note in its advertisements that it is selling the wpCache® solutions. Similarly, a wpCache® customer may issue a press release stating that it has implemented wpCache® solutions.
wpCache® generally permits the use of its marks in group names that include phrases such as “user group”, “special interest group”, etc., that clarify the relationship between wpCache® and the group and do not create confusion about the source of products. This applies only to user groups that are not formally doing business as commercial entities. If you are administering a user group that includes a wpCache® trademark in its name, do not claim any trademark rights in the name or attempt to register the name or your logo with a trademark office, and do not register the name as a trade name or business name, or conduct any business under the name.
Building on wpCache® or for wpCache®
If you are producing new software that is intended for use with or on wpCache®, you may use the trademark in a way that indicates the intent of your product. If you are developing a system management tool for wpCache®, for example, an acceptable project title would be “System Management for wpCache®”. You may not integrate the title into the project name or product name, such as “wpCache® Systems Management”, nor is it permitted to use project titles, such as wpCache®, wpCache® Management, wpCache®, etc.
However, please note that without a license or permission, you may not incorporate wpCache® trademarks in the name of your commercial distribution or other products. Furthermore, you may not use the trademarks in a way that implies an endorsement where that does not exist, or that attempts to unfairly or confusingly capitalize on the goodwill or brand of the project or wpCache®.
Commentary and parody
The wpCache® trademarks are designed to cover the use of a mark to imply origin or endorsement by the wpCache® Project. When a user downloads something called wpCache®, they should know it comes from the wpCache® project. This helps wpCache® build a reputation that will not be damaged by confusion around what is and is not wpCache®. Using the trademarks in your discussion, commentary, criticism or parody, in ways that unequivocally do not imply endorsement, is permissible. Anyone is free to write articles, create websites, blog about, or talk about wpCache® — as long as it is clear to everyone — including people completely unfamiliar with wpCache® — that they are simply referring to wpCache® and in no way speaking for wpCache® or its subsidiaries, or the wpCache® project.
Restricted use that requires a trademark license
Prior written permission from wpCache® is necessary to use any of the trademarks under any circumstances other than those specified above.
These include but are not limited to:
- Any commercial use.
- Use on or in relation to a software product that includes or is built on top of a product supplied by us, if there is any commercial intent associated with that product.
- Use in a domain name or URL.
- Use for merchandising purposes, e.g. on t-shirts and the like.
- Services relating to any of the above.
If you wish to have permission for any of the uses above or for any other use which is not specifically referred to in this policy, please contact us at firstname.lastname@example.org and we’ll let you know as soon as possible if your proposed use is permissible. Note that due to the volume of mail we receive, it may take up to a week to process your request.
Permission may only be granted subject to certain conditions and these may include the requirement that you enter into an agreement with us to maintain the quality of the product and/or service that you intend to supply at a prescribed level.
You may not use wpCache® trademarks in a manner that could cause confusion as to wpCache® sponsorship, affiliation or endorsement. Take particular care not to use the wpCache® trademark as set out below.
Company, product or service names
Do not use wpCache® trademarks or potentially confusing variations as all or part of your company, product or service names. If you wish to note the relationship of your products or services to wpCache® products or services, please use an appropriate tag line as detailed above. For example, “System Management for wpCache®” or “wpCache® Based Systems Management”. Not wpCache® or wpCache® Management.
Do not name any software or product by the name wpCache® (or another related trademark). Do not use the wpCache® trademark on or in relation to a software product that constitutes a substantially modified version of a product supplied by the wpCache® project, that is to say with material changes to the code, or services relating to such a product.
Do not use the wpCache® trademark in combination with any product or service that is presented as being certified or official or formally associated with wpCache® or our products or services. Do not use in a way that implies an endorsement where that does not exist, or that attempts to unfairly or confusingly capitalize on the goodwill or brand of the project.
Do not use wpCache® trademarks or potentially confusing variations in a domain name that has a commercial intent. The commercial intent can range from promotion of a company or product to collecting revenue generated by advertising. This helps prevent internet users from being confused as to whether you or wpCache® Software or the wpCache® HTTP Cache project is the source of the website.
Do not use wpCache® trademarks in a title or metatag of a web page whose sole intention or result is to influence search engine rankings or result listings, rather than for discussion, development or advocacy of the trademarks.
You must not imitate wpCache® trade dress or logos. For instance, do not copy wpCache® Software packaging for use with your product or display your product name in the distinctive logotype associated with the wpCache® Software/wpCache® HTTP Cache logo.
You must not use the wpCache® trade dress or logos in combination with any other marks or logos. This include use of a trademark in a manner that creates a “combined mark”, or use that integrates other wording with the trademark in a way that the public may think of the use as a new mark (for example Club wpCache® or wpCache® Book, or in a way that by use of special fonts or presentation with words or images in close proximity conveys an impression that the two are tied together in some way).
Trademark symbols and credit lines
In instances where permission to use the wpCache® trademark has been granted, proper trademark attribution through trademark symbols and credit lines will help makes the public aware of our trademarks, and help prevent them from becoming generic terms. Credit lines also help clarify that the trademarks belong to wpCache® Software. Accordingly, wpCache® Software would appreciate you attributing ownership of wpCache® trademarks to the wpCache® Corporation by using trademark symbols (™ or SM or ®) and credit lines as detailed below.
Use the ® symbol with the most prominent appearance of the “wpCache®” mark on products, packaging, manuals, advertisements, promotional materials and web pages (for example, in the headline of an advertisement), and the first use of the mark in text or body copy. This includes situations where “wpCache®” is a part of a product, service name or an event name. You do not need to use trademark symbols with other wpCache® trademarks.
Example: XYZ develops new product for wpCache®
XYZ Corporation, a member of the wpCache® Partner program, has developed the ABC solution for use with the industry-leading wpCache® Cache. The ABC solution is one of numerous products XYZ has developed.
“wpCache®” receives a trademark symbol in the headline because this is the most prominent appearance, and when it appears as part of the “wpCache® Partner program” name because this is the first appearance in text. While there is no trademark symbol after “wpCache®” when it appears later in the copy since we already used a symbol the first time that the term “wpCache®” appeared in body copy. It is always acceptable to continue using the ® after “wpCache®” throughout the document.
All products, packaging, manuals, advertisements, events, promotional materials and web pages bearing wpCache® trademarks should include the following trademark credit line:
“wpCache® is a registered trademark of wpCache® and its affiliates.”
The credit line may appear anywhere on the collateral, but typically is displayed on a copyright page, the back of a package or at the end of a document or web page.
For more information regarding the use of wpCache® logos.
Proper use of wpCache® trademarks reinforces their role as brands for our products and services and helps prevent them from becoming generic names that can be used by anyone. Examples of former trademarks that became generic terms are “aspirin”, “cellophane”, and “escalator”. By adhering to the following rules, you help protect wpCache® Software investment in its trademarks.
If you have any questions regarding wpCache® trademarks, please contact email@example.com.